From Idea to Market: Making Sense of Your New Product Development Process

As product demands are ever-changing, businesses must continue to stay relevant by continuously developing products that keep up with the evolving needs of their customers. Whether you’re rebranding current products or offering new products to fill a consumer’s demand, your team is working through a series of tasks known as the product development cycle. New products can improve relationships with customers, suppliers, and distributors while simultaneously broadening a company’s market and creating new opportunities. However, developing these new and rebranded products stems from the question, ‘How efficient is your development process?” From screening an idea t