Securing First Impressions: The Significance of Product Packaging

Getting a second chance to make a first impression is rare, and ultimately, whether we’re talking about people or products, “do-overs” or “re-dos” seldom exist. A consumer’s first interaction with your brand and product are critical moments. How do you ensure that you’re communicating everything your customers need in order to make the final decision to buy your product? Essentially these timely decisions come down to one thing – the packaging. Are there secrets to discovering what consumers want? What are the basic building blocks of product packaging? How likely are consumers to use packaging as their final purchasing decision?