New Product Development: Is Less Actually More?


Is having “more” truly better? We’re currently living in an era where technological advances are continuously surfacing, and the demand for “better” products is placing pressure on companies to stay ahead of their competition. Designing new and usable products can seem a bit overwhelming. As we’ve learned over time, adding special features or a unique design to compliment a product’s advanced capabilities may not be the best thing for your customers. Often, integrating more options into a customer’s experience can cause complications or present difficulty in a customer’s experience. Ultimately the question is, does having more features equate to a better user experience?


May 6, 2021



Question your product’s intended use:

New product design poses many questions and can be challenging to do. In order to create a new or improved product for your customers, you need to consider how it will affect your user. While visually appealing is important, functionality is the highest priority. Our HBI team has brainstormed a list of several questions for you to consider before leaping into new product development:

What is the purpose of your new product?

  • Does your new product solve a real-world problem?