The 2021 Consumer: The Value of Sustainable Packaging

Sustainability: A packaging buzzword that is taking over the world. While sustainable packaging has always been a hot topic to discuss, the COVID-19 pandemic has certainly expedited consumer behaviors and perceptions towards sustainable and eco-friendly packaging options globally. As companies pour money into switching their business models and packaging design to appear more environmentally friendly, are consumers buying it? Is the simple design of a recycled kraft paper tube truly setting companies apart from their competitors? How have consumers’ values changed over the past year, or even several years, to ensure your commitment to sustainable packaging is worth the financial investment?